Joe Carte from Specialty Print
Communications joins us to discuss how they use technology and data
to target people with direct mail. Also, intern Christina talks to
us about a crazy Oreo cookie campaign and Wendy’s spicy
nuggets!
About the Podcast
This podcast is created by advertising people for business people. Hosted by Rick Van House and produced from the offices of Know Advertising, the boutique agency he founded. Listen in and learn as guests from all over share their perspectives on advertising, business and the business of advertising.